SAS (Scandinavian Airlines Systems) är ett skandinaviskt flygbolag som flyger till mer än 100 destinationer i världen. Bolaget ena hälft ägs av privata aktieägare och den andra delas mellan regeringarna i Danmark, Norge och Sverige. Huvudkontoret ligger på Arlanda flygplats och SAS-koncernen har runt 14 000 anställda runt om i världen.
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|1918||Det Danske Luftfartselskab A/S (DDL), SAS' Danish parent company, is founded|
|1920||DDL is listed on the Copenhagen Stock Market|
|1924||AB Aerotransport (ABA), SAS' Swedish parent company, is founded|
|1927||Det Norske Luftfartselskap A/S (DNL), SAS' Norwegian parent company is founded|
|1946||SAS is formed from Det Danske Luftfartselskab A/S (DDL), Det Norske Luftfartselskap A/S (DNL) and Svensk Interkontinetal Lufttrafik AB (SILA). The first intercontinental flight Stockholm - New York.|
|1951||DDL, DNL and ABA form the present SAS Consortium.|
|1954||SAS is the world's first airline to fly the Copenhagen - Los Angeles polar route in scheduled services.|
|1955||SILA (which owned 50% of ABA) was quoted on the "Stockbrokers' List" in Sweden.|
|1957||SAS is the first airline to offer "round the world service over the North Pole." North Pole Shortcut Copenhagen - Anchorage - Tokyo.|
|1959||SAS enters the jet age. The first jet aircraft, Caravelle, in service.|
|1960||SAS opens its first hotel, the SAS Royal Hotel Copenhagen.|
|1965||SAS is first to introduce and electronic reservation system.|
|1967||DNL is listed on the Oslo Stock Exchange.|
|1971||SAS puts its first Boeing 747 jumbo jet into service.|
|1980||SAS opens its first hotel outside of Scandinavia, the SAS Kuwait Hotel. SILA is listed on the Stockholm Stock Exchange.|
|1981||SAS EuroClass is introduced on all European routes.|
|1982||SAS is the most punctual airline in Europe for the first time.|
|1984||SAS receives Air Transport World's distinction "Airline of the Year" for 1983.|
|1986||Spanair is founded|
|1989||SAS International Hotels owns 40% of Intercontinental Hotels Group. This stake sold in 1992.|
|1994||Focus on airline operations in the SAS Group - sale of a number of subsidiaries.|
|1996||SAS celebrates its 50th anniversary on August 1. Harmonization and name change of SAS parent company to SAS Danmark A/S, SAS Norge ASA and SAS Sverige AB.|
|1997||SAS is one of the founders of Star Alliance.|
|1998||Air Botnia becomes a wholly owned subsidiary of the SAS Group.|
|1999||The SAS Group becomes a majority owner of Widerøe.|
|2001||A single SAS share is established. On July 6, SAS is listed on the stock exchanges in Stockholm, Copenhagen and Oslo. Braathens is acquired by the SAS Group in December.|
|2002||Rezidor SAS Hospitality signed a master franchise agreement with Carlson Hotels Worldwide.|
|2003||Acquisition of 49% of the shares in Estonian Air.|
|2004||Incorporation of Scandinavian Airlines Sverige, SAS Braathens and Scandinavian Airlines Danmark.|
|2005||The SAS Group sells European Aeronautical Group to Navtech Inc. The SAS Group sells Jetpak Group to Polaris Private Equity and 67 % of SAS Component to Singapore Technologies Engineering. Furthermore Carlson Hotels acquires a 25 % stake in Rezidor SAS.|
|2006||SAS celebrates 60 years. CEO Jørgen Lindegaard leaves SAS on August 1; replaced temporarily by CFO Gunnar Reitan. SAS discontinues Bangkok-Singapore. Rezidor Hotels introduced at the Stockholm Stock Exchange|
|2007||>Mats Jansson becomes new CEO for SAS on 1 Jan. SAS Strategy 2011 is introduced in June. Flight Academy is sold per 12th Feb. SAS Group sold its remaining stake in Rezidor to Carlson Companies|
|2008||Datagraf acquires SAS Media. SAS Facility Management sold to Coor. SAS Group sells airBaltic to the management of the Company. SAS reopens route to Dehli.|
|2009||To facilitate the implementation of Core SAS a rights issue of appr SEK 6 billion was carried out.|
SAS’ environment focus
At the forefront of the airline industry
SAS has set its goal high as part of its 2008-2011 environment strategy: to be he world’s most environmentally conscious airline. For more than a decade, SAS has produbly been at the forefront of the airline industry when it comes to the environment. SAS was also the world’s first airline to introduce green approaches back in 2006.
In line with IATA’s vision, the overarching long-term goal for SAS’ environmental work is to have zero emissions. In 2008, SAS announced plans to reduce carbon-dioxide emissions by 20% by 2020 and have 50% lower emissions per unit produced by 2020.
Today, air transport accounts for around 2-3% of global CO2 emissions, which corresponds to 12% of the global transportation sector emissions.
All customers travelling with SAS can offset their carbon offset, a service that was launched in 2007. The revenue goes entirely to the CarbonNeutral Company, which funds energy projects based on renewable and verified/certified projects.
SAS also aims to have the airline industry’s best fuel saving program, which it initiated back in 2005. The goal is to reduce consumption by 6-7% by 2011, and the fuel saving program comprise over 50 projects across all operations of SAS.
During 2008, SAS’ carbon dioxide (CO2) emissions fell to 0.129 (0.130) kg per unit produced, becoming the lowest ever.
SAS was the world’s first airline to introduce green approaches, also known as green landings, in 2006. The project began as a collaboration between SAS and the Swedish state-owned aviation service company LFV, with the intention to reduce fuel consumption.
Since then, over tens of thoursands of green approaches have been carried out in Sweden alone. In 2007, the European Union and the US agreed to test green approaches and SAS was the only European airline participating in this transatlantic project. SAS thereby conducted the world’s first intercontinental green flight between New York and Stockholm in December 2007.
At first, green approaches were only possible at Stockholm-Arlanda Airport, but the project was extended to Gothenburg Landvetter Airport in 2008, and during summer 2009 trialed across all LFV’s airport in Sweden. In Denmark and Norway collaborations have also begun with civil aviation authorities aimed at introducing green approaches.
In principle, a green approach means that the pilot does not begin the flight until the flight path and landing clearance are given. Using the shortest possible flight path and without holding in the air, an even descent begins in sufficient time from the cruising altitude to the runway.
Experience so far shows an average fuel saving of around 150 kg per landing with a Boeing 737-600, equivalent to a reduction in CO2 emissions of just over 450 kg.
A slightly lower than normal air speed can also reduce fuel consumption. For example, tests on flights between Oslo and Bergen in 2008 show that carbon dioxide emissions can be reduced by 420 kg by cutting the speed from 860 to 780 km/hr.
Fuel saving program
In 2005 SAS began a program aimed at reducing relative fuel consumption by 3% by the end of 2008 and by a total of 6–7% by 2011. In 2007 the reduction was 1–2% compared with 2006. The goal was then to reduce fuel consumption by a further 6–7% by 2011 and thereby have the airline industry’s best fuel saving program.
SAS’ extensive fuel saving program consisting of more than 50 projects that together ensures that established targets are met, including in areas such as training, communication, aircraft weight and balance, punctual departures and route planning.
Since 2000 the SAS Group has helped to support research on synthetic jet fuel made from biomass. SAS has an on-going dialog with Airbus/Boeing, engine manufacturers and Swedish Biofuels aimed at developing and testing alternative jet fuels. Along with Boeing, Honeywell and a number of airlines, SAS formed a group in September 2008 working for accelerated development of renewable aviation fuels. Development is focused on biological materials that are socially, ethically and environmentally sustainable and does not compete with food resources.
Offering carbon offsets for air travel is an important part of SAS’ environmental efforts. In 2007, SAS launched an online tool on its website allowing customers to offset their travel.
All SAS’ internal business travel is offset and corresponds to emissions of 4-5,000 tonnes per year. For MICE (meetings, incentives, conferences and events) organizers, SAS offers customized offsets, especially when SAS if the Official Airlines, such as with the climate conferences in Copenhagen in 2009.
Major customers are also encouraged to sign up for carbon offsets, which are based on estimates of travel volume on an annual or semi-annual basis.
In February 2009, SAS launched a new and more simplified payment solution for carbon offsets. Carbon offsets will be integrated into the emissions trading scheme as of 2012.
Carbon offset revenues go entirely to SAS’ partner, the CarbonNeutral Company, which is responsible for funding energy projects based on renewables and verified/certified projects.
Towards a global emission system
SAS has been a driving force in establishing the EU ETS which will be introduced in 2012. SAS has also been a driving force in IATA’s work to establish a common industry position towards COP15 in Copenhagen in December 2009.
The industry has agreed on an unique industry wide approach which states that the total emissions from aviation should be reduced by 50% until year 2050 and the emission growth should be carbon neutral by year 2020.Goals for 2008–2011 SAS aims to: